Conversion and Remaketing code in BigCommerce

In this blog, you will see how to add Adwords Conversion Tracking and Remarkeing Code in BigCommerce.

BigCommerce is one of the best e-commerce solution, Various in-built tools and features  like SEO, Google Analytics integration, Adwords conversion Tracking will help you to grow your business.

BigCommerce has built in support for Google Adwords Tracking Code which includes the tracking of sales when someone is coming through Google ads.

Bigcommerce Ecommerce
Bigcommerce Ecommerce

 This enables you to analyse things like ,how many conversion happened and how much revenue generators from converting users.

BigCommerce have now added support for Universal Analytics,which is really great. It is recommended to add Google Analytics Tracking Code in your store. To add Analytics and ecommerce tracking code on BigCommerce follow this link

Since BigCommerce 7.1 is now Live with some good features like Custom URLs, New Store Designs, Friendly Logouts & More…

So you are going to see step by step instructions to add Adwords Conversion Tracking and Adword remarketing code in BigCommerce 7.1.

How to add Adwords Conversion Tracking in BigCommerce

Setting up Google Adwords Conversion Tracking in bigCommerce is very easy. Just you have to follow some simple steps.

Steps to Add Conversion Tracking Code:

  • Login to BigCommerce.
  • Click on Advance Settings.
Bigcommerce Conversion Step 1
BigCommerce – Conversion Tracking -1
  • Click On Affiliate Conversion Tracking.
  • Add your conversion tracking code in Conversion Tracking Code box, and replace conversion value with ” %%ORDER_AMOUNT%%  in both script tag as well as noscript tag.
Bigcommerce Conversion Step 2
BigCommerce – Conversion Tracking -2
  • Click on Save button.

Congratulation you have successfully setup Adwords Conversion  Tracking code in BigCommerce site.

How to add Adwords Remarketing Code in BigCommerce.

Just you have to follow some simple steps to add Google Adwords Remarketing Code in BigCommerce.

  • Login to BigCommerce.
  • Click on Storefront Design Menu.
Bigcommerce Remarketing Step 1
BigCommerce-Remarketing-StoreFront Design Menu
  • Click on Themes menu then Edit HTML/CSS.
Bigcommerce Remarketing Step 2
BigCommerce-Remarketing-Edit HTML/CSS
  • Search for Footer.html then add the Remarketing Code in bottom for the file(as per instruction in below image).
Bigcommerce Remarketing Step 3
Bigcommerce Remarketing Step 3
  • Update footer.html file.

Congratulation you have successfully add Adwords Remarketing Code in your BigCommerce Site.

For any queries/questions about code implementation in BigCommerce or any other CMS , leave your comment in below comment form or use Get in touch form.

7 thoughts on “Conversion and Remaketing code in BigCommerce

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