If you have gone through some of previous blog, you might have seen how to install google analytics, e-commerce tracking and conversion tracking in various CMS like Magento, Shopify and so on.
In this blog, you are going to see how to add universal analytics tracking code as e-commerce tracking code on Miva Merchant Center. Since Google analytics is getting much more popular in digital marketing and e-commerce analysis, that’s why Miva has given one individual module to implement google analytics tracking (Asynchronous Google Analytics Tracking Code ) as well as e-commerce tracking.
There is 3 main steps to install universal google analytics and e-commerce tracking code:
To Enable Google Analytics Module follow all below steps:
By default, Asynchronous Google Analytics Tracking code along with E-commerce Tracking code will get Installed on your website after following above steps.
To upgrade Asynchronous to Universal Google Analytics code click on Google Analytics Tracking Code Tab then click on Advance mode link.
Replace the code of Main Template box to blow code then click on update button.
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
ga('create','&mvt:ga_tracking:google_id;','auto');
ga('send','pageview'&mvt:ga_tracking:url_override;);
</script>Since Google Analytics Tracking code have been upgraded to Universal Tracking Code, now only one thing is left to upgrade i.e Asynchronous E-commerce Tracking code to universal Tracking code.
Click on Google Analytics E-commerce Tracking Code Tab.
Replace the code in Ecommerce Tracking Template box with below code.
<script type="text/javascript">
ga('require', 'ecommerce', 'ecommerce.js');
ga('ecommerce:addTransaction', {
id: '&mvt:ga_transaction:order_id;', // Transaction ID - this is normally generated by your system.
affiliation: '&mvt:ga_transaction:store_name;', // Affiliation or store name
revenue: '&mvt:ga_transaction:order_total;', // Grand Total
shipping: '&mvt:ga_transaction:total_ship;' , // Shipping cost
tax: '&mvt:ga_transaction:total_tax;' // Tax.
});
<mvt:foreach iterator="item" array="ga_transaction:orderitems">
ga('ecommerce:addItem', {
id: '&mvt:item:order_id;', // Transaction ID.
sku: '&mvt:item:code;', // SKU/code.
name: '&mvt:item:name;', // Product name.
category: '&mvt:item:cancat_code;', // Category or variation.
price: '&mvt:item:price;', // Unit price.
quantity: '&mvt:item:quantity;' // Quantity.
});
</mvt:foreach>
ga('ecommerce:send');
</script>Congratulation,If you have completed above steps because you have successfully upgraded your Google Analytics Tracking code along with Ecommerce Tracking Code.
Note: I have implement these codes on multiple website and it is working fine, still if you are getting any error feel free to edit these code or leave your comment via comment box or Get in touch form. Also your valuable feedback will be heartily appreciated .
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