Magento is an open-source e-commerce platform written in PHP for e-commerce web sites, developed by Magento Inc. Magento provided very simple options for add any custom JavaScript and HTML code on the website through admin panel.
To add normal Adword Remarketing code follow this link instructions. But, if you are hoping to implement Google Adword Dynamic Remarketing in magento , kindly go with below instructions.
However I have mention both option (i.e using magento connect admin panel as well as FTP access) to add dynamic remarketing code on the website.
If you already have Google Remarketing code then follow below steps, otherwise follow this link to get remarketing code from adwords Account.
Note:- Before adding any Extension on your website, please keep complete back up of your site.
<?php $page_type = Mage::app()->getFrontController()->getRequest()->getControllerName();
if($page_type == 'index')
{
?>
<script type="text/javascript">
var google_tag_params = {
ecomm_pagetype: 'home'
};
</script>
<?php } elseif($page_type == 'category') { ?>
<script type="text/javascript">
var google_tag_params = {
ecomm_pagetype: 'category'
};
</script>
<?php
}
elseif($page_type == 'product')
{
$product_id = Mage::registry('current_product')->getId();
$product_id = Mage::getModel('catalog/product')->load($product_id)->getSku();
$product_price = Mage::registry('current_product')->getPrice();
?>
<script type="text/javascript">
var google_tag_params = {
ecomm_pagetype: 'product',
ecomm_prodid: '<?php echo $product_id; ?>',
ecomm_totalvalue: <?php echo $product_price; ?>
};
</script>
<?php
}
elseif($page_type == 'cart')
{
$cart = Mage::getModel('checkout/session')->getQuote();
foreach ($cart->getAllItems() as $item)
{
$product_id = $item->getProductId();
$product_id = $item->getSku();
$product_id_all = $product_id_all.',"'.$product_id.'"' ;
$productPrice = $item->getProduct()->getPrice();
$productPrice_all = $productPrice_all.','.$productPrice;
}
$product_id_all=substr($product_id_all, 1);
$productPrice_all=substr($productPrice_all, 1);
?>
<script type="text/javascript">
var id=[<?php echo $product_id_all; ?>];
var price=[<?php echo $productPrice_all; ?>];
var google_tag_params = {
ecomm_pagetype: 'cart',
ecomm_prodid: id,
ecomm_totalvalue: price
};
</script>
<?php
}
elseif($page_type == 'onepage')
{
$cart = Mage::getModel('checkout/session')->getQuote();
foreach ($cart->getAllItems() as $item)
{
$product_id = $item->getProductId();
$product_id = $item->getSku();
$product_id_all = $product_id_all.',"'.$product_id.'"' ;
$productPrice = $item->getProduct()->getPrice();
$productPrice_all = $productPrice_all.','.$productPrice;
}
$product_id_all=substr($product_id_all, 1);
$productPrice_all=substr($productPrice_all, 1);
?>
<script type="text/javascript">
var id=[<?php echo $product_id_all; ?>];
var price=[<?php echo $productPrice_all; ?>];
var google_tag_params = {
ecomm_pagetype: 'purchase',
ecomm_prodid: id,
ecomm_totalvalue: price
};
</script>
<?php }else{ ?>
<script type="text/javascript">
var google_tag_params = {
ecomm_pagetype: 'other'
};
</script>
<?php } ?>
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = xxxxxxx;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/xxxxxx/?value=0&guid=ON&script=0"/>
</div>
</noscript>Note :- Before editing any file on server, please keep back up of file. Base and Default directory can be change on then basis of package and template selection
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